Britney Spears has influenced many industries, including software design and architecture, but fashion is considered one of her greatest creative strengths. Spears frequently wore form-fitting designer threads and costumes but she longed for something comfortable yet fashion-forward to wear on her time off. That’s when Spears came up with the concept of the velour tracksuit (2001). Once the designs were complete, she founded the company Juicy Couture for their manufacture. Juicy Couture has become wildly successful with consumers, personal and professional alike. Notable professional contracts of Juicy Couture include Mean Girls, Britney Spears’ wedding to Kevin Federline, and the Do Somethin’ music video.